Social Media Sentiment Stock Market

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Social media sentiment and the stock market

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Abstract

This paper investigates the link between social media sentiment and the stock marketplace using more than two one thousand thousand tweets posted in 2017 that include the name or symbol of 20-v companies listed in the S&P 100. We find a ii-way relationship when using hourly and daily intervals: We notice that a college proportion of negative tweets about a visitor posted within an 60 minutes/day leads to lower returns and a higher short book for its stock (even subsequently controlling for traditional-media news sentiment). A higher return for a stock in an hour/day leads to less negative sentiment within the adjacent menses. Nevertheless, we are unable to observe a link between the ii variables when looking at 15-minute intervals. These results are robust to diverse specifications and alternative measures of sentiment. Our findings advise that social media sentiment includes signals beyond those found in traditional media that can bear upon the stock market place. The observed results suggest that these signals are only considered reliable when the sentiment persists over a long enough period.

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Notes

  1. For example, if at that place are 6 tweets in a xv-minute period about stock X with sentiment values of -1, -0.five, 0, +0.75, +0.8, and +1.5, the boilerplate sentiment associated with the stock would be 0.26. A similar exercise is carried out when aggregating tweet sentiment to the hourly and daily levels.

  2. For example, if there are half dozen tweets in a 15-minute period about stock Ten with sentiment values of -1, -0.five, 0, +0.75, +0.viii, and +1.5, the boilerplate positive sentiment would exist \(\frac{(0.75+0.fourscore+1.50)}{3}=i.02\), whereas the boilerplate negative sentiment would be \(\frac{1.0+0.5}{two}=0.75\).

  3. For example, if at that place are half dozen tweets in a fifteen-minute period nearly stock Ten with sentiment values of -ane, -0.5, 0, +0.75, +0.8, and +1.5, the share with positive sentiment would be \(\frac{iii}{6}\), whereas the share with negative sentiment would be \(\frac{2}{six}\).

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Acknowledgements

The authors would like to thank the Office of the President of Texas A&M Academy-San Antonio for the Strategic Plan Initiative grant (awarded during the 2018-2019 academic year) that funded this enquiry. Nosotros would also like to thank American Journal Experts (AJE) for English language editing and manuscript formatting. However, the opinions, findings, and conclusions or recommendations expressed in the paper are those of the authors and exercise not necessarily reverberate the views of the Texas A&M Academy-San Antonio

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Correspondence to Amir Fekrazad.

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Fekrazad, A., Harun, S.M. & Sardar, N. Social media sentiment and the stock market. J Econ Finan 46, 397–419 (2022). https://doi.org/ten.1007/s12197-022-09575-ten

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  • DOI : https://doi.org/10.1007/s12197-022-09575-ten

Keywords

  • Social media
  • Stock market
  • Sentiment
  • Loughran-McDonald lexicon
  • Panel regression

JEL nomenclature:

  • C12
  • G14

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